April 23, 2007
Good news, bad news.
72% of respondents do not know that plastic is made out of oil/petroleum On average, respondents estimated 38% of plastic is recycled (the reality is less than 6%, according to the EPA) Nearly 40% (38.1%) of respondents said plastic will biodegrade underground, in home compost, in landfills, or in the ocean (plastic will not biodegrade in any of these environments).
The good news: once they learned how wrong they were, they said they'd be willing to pay more for a natural, biodegradable plastic:
After learning that plastic is made from oil and never biodegrades, half (50.1%) of respondents stated they would be likely or very likely to pay 5-10% more for a natural, biodegradable plastic. Only 24% were unlikely/very unlikely to pay this much more.
Demonstrating the utter importance of education on these issues. More and more, people want to do the right thing. They just don't have an accurate picture of where things stand and what needs to be done. Imagine if there were effective, principled national leadership on these issues, instead of its opposite.